Mark Kastel: Local, Direct-Marketed & Organic Foods The Guerilla Marketing Advantage author_Alanna Moore Mefferd's book is full of

Mefferd's book is full of techniques and strategies that can help farms stay profitable

Gut and Psychology Syndrome (GAPS) refers to disorders

Learn to keep your produce “harvest-fresh” in your own basement

there is a rhyme and reason explaining why certain conditions are associated with each season

The Lean Farm

Mark Kastel: Local, Direct-Marketed & Organic Foods The Guerilla Marketing Advantage author_Alanna Moore Mefferd's book is full ofValue added marketers know they will never out Walmart Walmart on pricing or Whole Foods on glitz. But many farm entrepreneurs specialty retails have something these giant corporations can't buy at any price authenticity. Mark Kastel will walk participants through a set of time tested guerrilla marketing techniques that the big boys will envy. He will present case studies of how growers and retailers integrate point of sale signage, sampling, events,