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The Medium is the Massage - An Inventory of Effects Igort all the birds are preparingThe Medium is the Massage An Inventory of Effects Marshall McLuhan and Quentin Fiore ISBN 9780141035826 160 page paperback, 4. 35 x 7. 1 inches A nice little Penguin edition (in the format of Munari's Design as Art) *** In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass media, The Medium is the Massage is a unique study of human communication in the