Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules Groundwood Books clever but by no means

clever but by no means profound

This book empowers you to channel your creativity

Dick Taylor

a mysterious sequence of events unfolds that result in a soul-searching quest for truth

and an uncertain future

Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules Groundwood Books clever but by no meansComing from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First, the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a