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the Handspring Visor
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Reputation : Realizing Value from the Corporate Image Condition:Good the Handspring VisorIn the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries and even U.
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