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The Dark Side of Risk Management: How People Frame Decisions in Financial Markets Condition:Good You'll discover how ·Create aIn practice, people are not nearly as rational as it is assumed and they make more mistakes than their egos are willing to honestly admit. Over optimism, stubbornness, inertia human behaviour is increasingly recognised as a factor in decisions with risk outcomes. The management of risk can no longer ignore behaviour on the grounds that if you can't measure it you can't manage it. Measuring and managing the elusive human factor the dark side of risk is