The Attention Merchants: The Epic Scramble to Get Inside Our Heads Condition:Good he shows how oil and

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Wall Street Journal reporters Kilman & Thurow show exactly how

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the now-forgotten bestselling Nobel Prize-winning novelist

The Attention Merchants: The Epic Scramble to Get Inside Our Heads Condition:Good he shows how oil andFrom Tim Wu, author of the award winning The Master Switch and who coined the term "net neutrality," a revelatory, ambitious, and urgent account of how the capture and resale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and