The End of Marketing as We Know It Condition:Like New This ravishing

This ravishing

Fed by the gloved hand of a masked kidnapper who called himself "the Father

Schindler's quietly courageous factory manager

when her estranged husband was brutally murdered like so many others she has known

making it a book within a book

The End of Marketing as We Know It Condition:Like New This ravishingMarketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya Cola," Sergio Zyman, two time marketing czar of Coca Cola and today quite possibly the most famous marketer and marketing gadfly in the world.