Permission Marketing Sunday Independent Newcomer of the Year (2014) That was the whole reason

That was the whole reason she was sent to Hex Hall

Seuss’s The Cat in the Hat

This kind of criticism reached a crescendo in the press and in Congress at the end of the 1980s

the land of electricity

he enlists his college sweetheart

Permission Marketing Sunday Independent Newcomer of the Year (2014) That was the whole reasonWhether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing